Two ButterBurgers with fries on a tray held by a team member

Logo Usage

The Culver's oval logo is the preferred logo to use. The signature logo may be used when space doesn't allow for the oval logo.

Signature Logo

white Culver's signiture logo on blue background

Signature Logo with Tag

white Culver's logo with blue background

Signature Logo Guidelines

Do not alter the angle of the logo or tagline. Do not warp or distort the logo.

The tagline must remain the same color as the logo. Do not alter tagline color.


Freespace:
A minimum of .25 inches freespace is required around the logo.

Logo with tagline minimum size: 
The logo with tagline should not be smaller than 1.25 inches wide by .6 inches tall.

Logo minimum size: 
The logo should not be smaller than .75 inches wide by .35 inches tall.

Oval Logo

Knockout Oval Logo

Knockout Oval Logo With ButterBurgers & Frozen Custard

Oval Logo Guidelines

Do not alter the angle of the logo or tagline. Do not warp or distort the logo.

Do not change logo colors.

Do not remove graphic elements.

Logo with tagline minimum size: 
The logo with tagline should not be smaller than 1.375 inches wide by .72 inches tall.

Logo minimum size:
The logo should not be smaller than .75 inches wide by .37 inches tall.

Tagline

Welcome to delicious.®

Use sentence-style capitalization and punctuation when tagline appears with registered trademark as copy, tagline or headline.

Please be sure to remove any taglines that are no longer used.

Do not use the tagline "Get Culverized."

Do not use the tagline "Taste how much we care."

Logo: ButterBurgers® & Frozen Custard 

A version of the signature logo with ButterBurgers and Frozen Custard has been created with an updated typeface. It is to be used on banners and signage.

black butter burgers and frozen custard Culver's logo

Culver's knockout oval logo with a white background featuring butterburger and custard text

Culver's oval knockout logo with blue background featuring butterburgers and frozen custard text

Logo with ButterBurgers & Frozen Custard Guidelines


Do not alter the angle of the logo or tagline. Do not warp or distort logo.


The tagline must remain the same color as the logo. Do not alter tagline color.

Freespace:
A minimum .25 inches freespace is required around the logo.

Logo minimum size:
The logo should not be smaller than 1.4 inches wide by .6 inches tall.

Logo: With Location Name

To create a location-specific logo, please follow these guidelines:

  • Gotham Rounded Bold (if not available, Helvetica Rounded Bold can be substituted)
  • Only "City and State" text below location
  • Minimum .25 inches below logo
  • Same color text as logo
  • Center text below logo

Examples