Mascots

Scoopie

Scoopie is a beloved brand ambassador for Culver’s. He personifies Culver’s delicious Fresh Frozen Custard and builds loyalty with guests and their families. Today, while he is used in a handful of places digitally and in print — including Local Restaurant Marketing materials — Scoopie is most visibly found as the mascot in the restaurant and out in our communities. You can also find him on a variety of Scoopie gear and Kids’ Meal packaging (both the bag and wrapper), and of course, on the Scoopie token!

Scoopie was updated to have a more modern and contemporary look to make sure that he remains approachable and welcoming to guests of all ages—especially our youngest guests. This refresh made sure Scoopie’s fun, sweet and friendly personality shines through in print, digital and on the 3D mascot.

Curdis

Curdis the Curd Nerd™, or Curdis for short, is our official Wisconsin Cheese Curd mascot. Over the years, as guests' love for Curdis has grown, he began embracing his fun-loving, adventurous side – culminating in his own blog, Instagram and X (not actively in use) accounts. 

Personality

Born and raised in the Midwest, Curdis sees the good in everything. His optimism comes naturally – it's just who he is. And it turns out you can learn a lot just by being friendly and listening to people. That's how he got to be the nerd he is today, by absorbing as much as he could from everyone he met and everything he experienced in the small Wisconsin town he calls home. Now a full-grown curd, Curdis is ready to stretch outside his comfort zone and into his next chapter, spreading the word about curds all across the country as Culver's own official cheesy ambassador, Curdis the Curd Nerd.

• Everyday Foodie: Curdis appreciates good, everyday food. He likes to try new and surprising dishes but isn't a hoity-toity foodstagrammer. And he knows everything tastes better with friends.
• Friend to All: Like a cheesy dad joke, Curdis is loved by all. He thrives in social settings because people are drawn to his approachable, good-natured personality. There's always room for one (or two or three) more at his table.
• Adventurous Cheddar: Whether on the road somewhere or right in his own backyard, Curdis is always open to trying new things. Traveling combines his nerdy love of learning with his desire to kick back and enjoy life, but of course he always finds his way back home.
• Nuggets of Nerdiness: Curdis is smart, well-read and quick with a joke. From food science to pop culture, he always comes with his own cheesy, witty take on things. Always light on sarcasm or snark, big on heart.

Goldie

What's a curd without his golden-fried sweetheart? Occasionally, you'll see Curdis with his main squeeze Goldie, who you'll recognize by the lashes and lips. More often than not though, Curdis is heading out solo.

• Goldie is typically not used in communication, and should not be unless warranted by a specific promotion.