Image Usage
Our photography represents who we are as a brand, including our food photography and team member images. All the images captured use real food just like the handcrafted meals made throughout the day in our restaurants.
Rules and Philosophy for Our Photography
We always use and showcase real products, even if not always perfect, to help keep our food photography authentic and recognizable.
- Where we use product photography:
- Menu boards and POP, mailers, digital communications, advertising, social
- The handcrafted nature of our food, with clean and simple ingredients
- Any glassware used should not distract from the image, and we should always feature Shakes and Concrete Mixers® in the standard Culver's cup
- Shadows to add interest
- Any ingredient cues for propping should convey the product being photographed
- Each image is created by a human, in that all products will not look the same
- Custard is decadent and a treat!
- Menu boards and POP, mailers, digital communications, advertising, social
- Where we use Team Member photography:
- Recruiting materials, digital communications, advertising, social
- Real team members, each with a unique personality and background
- Friendly, welcoming and kind interactions to highlight what they do every day for our guests
- Photographed in a selected restaurant location with real food
- Do not alter imagery in any way. This includes, but is not limited to stretching, altering color, placing type over key parts of the image, etc.
- Any images used in publications must cite the correct product name
Library
- All images used in Culver’s marketing materials must come from the library on culversmarketing.com
- Menu item knockouts and logo files can also be found on the Culvers.com Media Page
- This image gallery contains approved logos and images for use by media, franchise partners and supplier partners
- Do not use any images outside of this library. Stock photography of food should not be used