introduction

Introduction

cfs-intention

CFS Intention

mission-values-more

Mission, Values & More

target

Target

brand-voice

Brand Voice

brand-language

Brand Language

cause-marketing

Cause Marketing

logo-usage

Logo Usage

brand-colors

Brand Colors

typography

Typography

mascots

Mascots

third-party-logos

Third-Party Logos

brand-styles

Brand Styles

general-photography

General Photography

menu-board-contextual-photography

Menu Board Contextual Photography

product-contextual

Product Contextual Photography

knockout

Knockout Photography

social

Social Photography

true-blue-crew

True Blue Crew Photography

restaurant-architectural-photography

Restaurant Architectural Photography

photography

Photography

image-usage

Image Usage

culvers-com-components

Culvers.com Components

email

Email

sweepstakes

Sweepstakes

banner-ads

Banner Ads

branded-content

Branded Content

seo-paid-search

SEO/Paid Search

digital-accessibility

Digital Accessibility

digital

social-media-posts

Social Media Posts

social-media-headers

Social Media Headers

curdis

Curdis

social-media

Social Media

print-ads

Print Ads

free-standing-inserts

Free Standing Inserts

coupons

Coupons

Digital Banners

banners

Printed Banners

to-go-menu

To-Go Menu

posters

Posters

sports-marketing

Sports Marketing

out-of-home

Out-of-Home

local-restaurant-mktg

Local Restaurant Mktg. 

pop-menu-boards

POP/Menu Boards

dining-room-loop

Dining Room Loop

packaging

Packaging

pint-freezer-pop

Pint Freezer POP

restaurant-branding

Restaurant Branding

uniform-standards

Uniform Standards

team-communication-board

Team Communication Board

back-of-house-signage

Back of House Signage

back-of-house

Back of House

restaurant-exteriors

Restaurant Exteriors

restaurant-interiors

Restaurant Interiors 

site-and-signage

Site and Signage

reimaging-and-renewals-

Reimaging and Renewals 

spanish

Spanish

<h1 style="text-align: center;">Coupons&nbsp;</h1>
Required
Coupons&nbsp;give our&nbsp;guests&nbsp;an extra reason to stop by and try the high-quality food we so proudly serve.&nbsp;We&rsquo;ve worked hard to&nbsp;create a coupon program that we know will get guests through the door.&nbsp;To that end, the following&nbsp;guidelines should be followed anywhere coupons are used.&nbsp;

<img src="https://cdn.culvers.com/upload/LRM_Coupons.jpg" alt="Culver's Coupons" />
<h2>Usage &amp; Offers</h2>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="64" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1">Only&nbsp;use&nbsp;coupons from the approved&nbsp;<a href="https://ws.onehub.com/folders/2s2mdbk4" target="_self">coupon library</a></li>
<li data-leveltext="" data-font="Symbol" data-listid="64" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1">Follow approved coupon offers&nbsp;&nbsp;
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="64" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1">Recommend three&nbsp;custard offers, six&nbsp;entr&eacute;e offers&nbsp;and five&nbsp;$1 Off Value Baskets for a full page&nbsp;</li>
</ul>
</li>
<li>If using the provided artwork and layouts, Market Manager approval is not required. If making dramatic changes to the images and layout, Market Manager approval is required before publishing</li>
</ul>
<h2>Copy&nbsp;</h2>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="64" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1">Place approved&nbsp;<a href="https://alpha.culvers.com/style-guide/brand-styles/logo-usage" target="_self">Culver&rsquo;s logo&nbsp;</a>consistently&nbsp;in bottom right corner&nbsp;</li>
<li data-leveltext="" data-font="Symbol" data-listid="64" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1">Feature text of the offer at the top&nbsp;</li>
<li data-leveltext="" data-font="Symbol" data-listid="64" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1">ButterBurgers&reg;&nbsp;&amp; Concrete Mixers&reg;&nbsp;should have registration marks included after&nbsp;</li>
<li data-leveltext="" data-font="Symbol" data-listid="64" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1">Use approved language when promoting products (e.g., &ldquo;Regular Value Basket&rdquo; vs &ldquo;Value Basket&rdquo;)&nbsp;</li>
<li data-leveltext="" data-font="Symbol" data-listid="64" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1">Include a line of text on what is shown in the image</li>
<li data-leveltext="" data-font="Symbol" data-listid="64" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1">Concrete Mixers&reg; should always have &ldquo;made with&rdquo; included in the description when paired with another brand</li>
<li data-leveltext="" data-font="Symbol" data-listid="64" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1">State the size then the specific flavor offering (e.g., Regular Concrete Mixer&reg; made with Reese&rsquo;s&reg;)</li>
</ul>
<h2>Design&nbsp;</h2>
<ul style="font-weight: 400;">
<li data-leveltext="o" data-font="Courier New" data-listid="64" aria-setsize="-1" data-aria-posinset="1" data-aria-level="2">For legal background use dark blue for entr&eacute;es and light blue for desserts</li>
<li data-leveltext="" data-font="Symbol" data-listid="64" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1">Feature large&nbsp;contextual&nbsp;image whenever possible&nbsp;</li>
<li data-leveltext="" data-font="Symbol" data-listid="64" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1">If offer is BOGO try to show two of that&nbsp;product&nbsp;whenever able&nbsp;</li>
<li data-leveltext="" data-font="Symbol" data-listid="64" aria-setsize="-1" data-aria-posinset="3" data-aria-level="1">If offer is $1 Off attempt to stay away from images with two products in it&nbsp;</li>
<li data-leveltext="" data-font="Symbol" data-listid="64" aria-setsize="-1" data-aria-posinset="4" data-aria-level="1">If offer is a Value Basket, imagery should include entr&eacute;e, fries and drink (not Curds or Onion Rings)&nbsp;</li>
<li data-leveltext="" data-font="Symbol" data-listid="64" aria-setsize="-1" data-aria-posinset="5" data-aria-level="1">Be mindful of product images or supplier logos being behind text or getting cut off</li>
<li data-leveltext="" data-font="Symbol" data-listid="64" aria-setsize="-1" data-aria-posinset="5" data-aria-level="1">Must include expiration date (six-week period or less) and valid only at participating Culver's restaurants</li>
</ul>
<h2>Legal</h2>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="64" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1">Ensure readability with text - legal font size should be 5pt or above</li>
<li data-leveltext="" data-font="Symbol" data-listid="64" aria-setsize="-1" data-aria-posinset="3" data-aria-level="1">Start&nbsp;BOGO &amp; FREE legal &ldquo;Based on purchase at regular menu price&rdquo;&nbsp;</li>
<li data-leveltext="" data-font="Symbol" data-listid="64" aria-setsize="-1" data-aria-posinset="3" data-aria-level="1">Start&nbsp;$1 Off legal with &ldquo;$1 Off purchase at medium menu price&rdquo;</li>
<li data-leveltext="" data-font="Symbol" data-listid="64" aria-setsize="-1" data-aria-posinset="3" data-aria-level="1">Ensure appropriate Value Basket legal is included&nbsp;&nbsp;</li>
<li data-leveltext="" data-font="Symbol" data-listid="64" aria-setsize="-1" data-aria-posinset="3" data-aria-level="1">If Coca-Cola is featured in imagery, include: &copy; 2023 The Coca-Cola Company. Coca-Cola is a registered trademark of The Coca-Cola Company.</li>
</ul>
<h3>BOGO/FREE</h3>
Based on purchase at regular menu price. Please no substitutions. Reproductions of this coupon are not accepted. Not valid with any other offer. Value 1/200 cent. Limit one coupon per person per visit. Valid only at participating Culver&rsquo;s&reg; restaurants. Store #-MM/YY
<h3>$1 OFF </h3>
$1 off regular menu price. Please no substitutions. Reproductions of this coupon are not accepted. Not valid with any other offer. Value 1/200 cent. Limit one coupon per person per visit. Valid only at participating Culver&rsquo;s&reg; restaurants. Store #-MM/YY&nbsp;
<h3>BOGO/FREE Value Basket </h3>
Based on purchase at regular menu price. All Regular Value Baskets include designated sandwich, medium Crinkle Cut fries and medium soft drink. Please no substitutions. Reproductions of this coupon are not accepted. Not valid with any other offer. Value 1/200 cent. Limit one coupon per person per visit. Valid only at participating Culver&rsquo;s&reg; restaurants. Store #-MM/YY
<h3>$1 OFF Value Basket&nbsp;</h3>
$1 off regular menu price. All Regular Value Baskets include designated sandwich, medium Crinkle Cut fries and medium soft drink. Please no substitutions. Reproductions of this coupon are not accepted. Not valid with any other offer. Value 1/200 cent. Limit one coupon per person per visit. Valid only at participating Culver&rsquo;s&reg; restaurants. Store #-MM/YY