Knockout Photography
Our knockout photography is simple, tightly framed and features strict branding guidelines.
The Basics
- Drop shadows must be one-color black for printing purposes
- Match camera angle to previously approved, similar images
- The same stand-in cone is featured in all waffle cone images
- Cone images should be shot without cone wrapper
- Culver's logo is added to dishes after retouching
- Logos for Shakes & Malts and Concrete Mixers® are added to corresponding shots after retouching
- Spoons and straws (left and right options) are added after retouching
- Use 12 oz. dish for all double scoops of Frozen Custard
- Use 8 oz. dish for all Flavor of the Days
Resources
- All images used in Culver’s marketing materials must come from the library on culversmarketing.com
- Menu item knockouts can also be found on the Culvers.com Media Page