introduction

Introduction

cfs-intention

CFS Intention

mission-values-more

Mission, Values & More

target

Target

brand-voice

Brand Voice

brand-language

Brand Language

cause-marketing

Cause Marketing

logo-usage

Logo Usage

brand-colors

Brand Colors

typography

Typography

mascots

Mascots

third-party-logos

Third-Party Logos

brand-styles

Brand Styles

general-photography

General Photography

menu-board-contextual-photography

Menu Board Contextual Photography

product-contextual

Product Contextual Photography

knockout

Knockout Photography

social

Social Photography

true-blue-crew

True Blue Crew Photography

restaurant-architectural-photography

Restaurant Architectural Photography

photography

Photography

image-usage

Image Usage

culvers-com-components

Culvers.com Components

email

Email

sweepstakes

Sweepstakes

banner-ads

Banner Ads

branded-content

Branded Content

seo-paid-search

SEO/Paid Search

digital-accessibility

Digital Accessibility

digital

social-media-posts

Social Media Posts

social-media-headers

Social Media Headers

curdis

Curdis

social-media

Social Media

print-ads

Print Ads

free-standing-inserts

Free Standing Inserts

coupons

Coupons

Digital Banners

banners

Printed Banners

to-go-menu

To-Go Menu

posters

Posters

sports-marketing

Sports Marketing

out-of-home

Out-of-Home

local-restaurant-mktg

Local Restaurant Mktg. 

pop-menu-boards

POP/Menu Boards

dining-room-loop

Dining Room Loop

packaging

Packaging

pint-freezer-pop

Pint Freezer POP

restaurant-branding

Restaurant Branding

uniform-standards

Uniform Standards

team-communication-board

Team Communication Board

back-of-house-signage

Back of House Signage

back-of-house

Back of House

restaurant-exteriors

Restaurant Exteriors

restaurant-interiors

Restaurant Interiors 

site-and-signage

Site and Signage

reimaging-and-renewals-

Reimaging and Renewals 

spanish

Spanish

<h1 style="text-align: center;">Product Contextual Photography</h1>

<h2>The Basics</h2>
<ul>
<li>Alternative angles, props, surfaces and backgrounds can be considered for:
<ul>
<li>Test products</li>
<li>Web photography</li>
<li>Limited time products (e.g., Pub Burgers, Lemon Ice)</li>
</ul>
</li>
</ul>
<p><img src="https://cdn.culvers.com/style-guide/photographyProductphotography inset_1200x400 1.jpg?w=800" alt="BBQ Chicken pub burger and sandwich, cocoa concrete mixer and shake" style="width: 800px;" caption="false" /></p>
<ul>
<li>Seasonal cues and props often influence the look and feel of these photos</li>
</ul>
<p><img src="https://cdn.culvers.com/style-guide/photographyProduct2.jpg?w=800" alt="Pumpkin Concrete Mixer and shake, salad, chicken sandwich and single butterburger" /></p>
<h2>Resources</h2>
<ul>
<li>All images used in Culver&rsquo;s marketing materials must come from the library on <a href="https://ws.onehub.com/folders/tw3r7gn7">culversmarketing.com</a></li>
</ul>

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